Google+

Research in the PR World

Research in the PR World

~ James Moore

Research should never stop. This particular statement comes from a place of business – a business principle that many companies toss aside in favor of more pressing and important ideas that will supposedly make them money faster.

BeFirst Media Group-PR-ContentBut no money will be made without research. When you are ready to hire that social media/PR team to work with your company and change it from a new name to a branded success, making sure that the people you choose completely understand the power of research, is an important task. When it comes to any company coming on board in order to offer the best social media/PR possible, research is a key factor…for both sides.

News up-front is needed. The social media team must be able to work 24/7 consistently watching your competition, running analytics, changing up or building on an extremely successful media campaign, delving into mobile applications and learning how best to utilize them for your products and services – and more. In other words, the research steps never end.

Knowing the ins-and-outs of everything technological is necessary to launch and maintain a successful brand in any industry. But the hardest sector hit when it comes to the need for fast and consistent social media is the franchise – the new business that is just getting off the ground. The menu of questions regarding social marketing; whether or not to start at the top and distribute the media to franchisees across the country; or, making the decision to allow the franchisee to do it themselves – all of these questions need an answer…the right answer before any campaign can begin. Therefore, putting a social media team in place that doesn’t have a research and development arm would be a huge mistake.

Consumers change every single day; they have of late chosen to stray from the all-encompassing media campaigns, and turn toward the eclectic and unique. They are far more interested in creating long-term relationships with companies and brands, as well as local franchises. Consumers find less anxiety with this more intimate type of social media because they can see for themselves what is being offered to them, and how the company responds to their requests, comments, and more.

Localized social media strategies have an emphasis on making friends with the consumer. With a multi-unit brand (franchises that are popping up in all areas of the country), each franchise wishes to stay close to their friends and neighbors. Even while utilizing a national campaign, they make sure to stress their own locale’s events, contests, benefits, and more.

Again, research. Knowing your community – knowing the consumers who will be the bread-and-butter of your company – is a must. And when the business owner has already got a list of tasks they must do in order for the business to survive, that research should always fall on the shoulders of a great social media/PR team that will get the job done.

Communication is established by professionals, and researching everything from logos to brand names and phrases that will cause consumer delight, is the job of the social media/PR team. Their good work will not only delight consumers, but they will be able to ingrain your company’s brand into the memory.

They do the research, so make sure you do yours and hire the best team possible for your company’s exciting future.

 

For more information Contact the Social Media / PR Team at:  BeFirst Media Group

 

Entertainment

For movies opening August 18, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening August 18, 2017 BIG BUDGET FILMS The Hitman's Bodyguard (R for graphic violence and pervasive profanity) Unlikely-buddies comedy about an ace bodyguard (Ryan Reynolds) who grudgingly helps a notorious assassin (Samuel … [Read More its Good for You...]

Books

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period … [Read More its Good For You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the … [Read More its Good for You...]

Real Estate

Real Estate: Refinancing Rates on the Rise in 2017

  Real Estate: Refinancing Rates on the Rise in 2017 by Amy Lignor   The term ‘meteoric rise’ usually applies to something fun. Think: A Hollywood actor who has been ‘discovered.’) Unfortunately, when it comes to this article, ‘meteoric rise’ is something that will not bring a smile to one’s face. To put it simply, if you wish to refinance … [Read More its Good for You...]

Lifestyle

Nazis Coming to Your Town? Who You Gonna Call? The Klanbuster!

  Daryle Lamont Jenkins The “Charlottesville” Interview with Kam Williams Nazis Coming to Your Town? Who You Gonna Call? The Klanbuster! Since 1988, activist/journalist Daryle Lamont Jenkins, aka "The Klanbuster," has dedicated his life to monitoring the movements of the Ku Klux Klan and other white supremacist groups. In 2000, he … [Read More its Good for You...]

Outdoors

How Bassmaster Pro Edwin Evers Adjusts the Auto Settings on His Sonar

  How Bassmaster Pro Edwin Evers Adjusts the Auto Settings on His Sonar  by Edwin Evers When it comes to electronics, a question I get asked a lot is, “How do you customize your fish finder settings at the beginning of a day on the water?” The short answer is, “I don’t.”   You might think that a guy who makes his living with a … [Read More its Good for You...]

Sports

College Football Arriving Soon!

  College Football Arriving Soon! by Amy Lignor   Ask any college football fan and they will tell you that it seems like an eternity waiting for the season to begin. But, have no fear, the kick-off to the college season is almost here, with Colorado State and Oregon State hitting the field on Saturday, August 26th at 2:30 p.m. ET. On … [Read More its Good for You...]

Business

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period … [Read More its Good for You...]

Travel

Going Back in Time on the Ultimate Steamboat Vacation

  Going Back in Time on the Ultimate Steamboat Vacation by Amy Lignor   Many people love taking a cruise. But it is the river cruise on that glorious steamboat that not only offers all the benefits a big ocean liner offers, but also creates a more personalized, intimate vacation experience. It is a unique recipe: being able to witness … [Read More its Good for You...]