Google+

Calling All Entrepreneurs: Creating “Buzz” For Your Brands

 

Calling All Entrepreneurs: Creating “Buzz” For Your Brands

by Amy Lignor

 

This is 2016. This is an election year. “Shark Tank” is a top show on television. And more than ever people want to be entrepreneurs; be in business for themselves and make some money. But even after all this time in the computer-age, entrepreneurs are finding it difficult to see the ‘niches’ they can get into to build their brand so that all consumers know who they are and why their product is better than everyone else’s.

 

entrepreneurs, the Buzz, tips & ideas, get ahead, be your own boss, public relations, PR, brandingPR is still the greatest way to build a business from the ground up. And to be able to have great PR, the company needs satisfied customers. So, although it sounds simplistic, the very first thing that an entrepreneur must do is put all their energy into creating the greatest product and/or service. Yes, there are easy streets, but only if your last name is Kardashian; only then can you basically buy your way into an industry and top magazines because of your name and fame. So how about we talk about ways that are more creative, attract media attention and, best of all, cost a trivial amount of money or absolutely no out-of-pocket costs whatsoever?

 

There are companies on the internet now (see: HARO) that will connect you and your business to reporters who are willing and actually seeking the chance to write about new people and businesses to profile. You can submit yourself and your brand to be written about.

 

You can also put your name in as a speaker for a variety of entrepreneur conferences. The big ones are always searching for new startups to feature at their events at no charge. These events also allow you to network with others, which is just how you build your rolodex of contacts – which you need in order to see success.

 

How about writing guest columns for a slew of publications in various industries that not only want but also welcome contributions from guest entrepreneurs? If you like to write and have a skill for it, also pen articles about your business and pitch these ideas/stories to local newspapers, as well as journalists working for larger news media sources. This one area will have you reaching out to some of the most influential people in your industry.

 

Websites! We all know that the internet is the end all and be all of success in this day and age. There are websites that focus on profiling small businesses as well as their strategies. There are specific sites for the under thirty crowd; sites that reach out to the “Young Entrepreneur,” and more. On these sites you can also distribute press releases that will be posted (on many) for free. This is free press. And there’s nothing better than that!

 

Twitter and Facebook are still the “gods” when it comes to PR, so make sure to be that big, strong, loud voice on both. Set up a great website; make sure that everything from reviews to endorsements to any type of press is posted ASAP. And make sure that if you have events, they are listed so that all consumers can keep watch and get the “buzz” flowing nationwide.

 

If you have neighborhood, community or national charities you can support, do just that. If your company name is identified with charitable events you can build a positive sentiment among consumers that will keep your company name in their minds. And if you have the space to do so, become the host of one of these charitable events so that your name is on all the press releases and information that goes out about it. Not only will you be helping people or causes in need, but your brand name will be seen all over.

 

There are also competitions across the nation and the world when it comes to choosing the startup “stars.” From MIT to TechStars to the Buckminster Fuller Competition, there are ways to compete in almost every industry that will garner you press as well as cash for your business if you win.

 

Be authentic, be visible in as many places as you can, and the “buzz” will go from quiet to wild as consumers jump on board with your brand!

Source:  Baret News

Entertainment

Scorcese Faith-Based Docudrama Revisits Rude Reception of Christianity in Japan

  Silence Blu-ray Review by Kam Williams Scorcese Faith-Based Docudrama Revisits Rude Reception of Christianity in Japan Portuguese traders first landed in Japan in 1543, followed soon thereafter by Francis Xavier and other Jesuits. So many locals started converting to Christianity that, less than a decade later, the emperor issued an … [Read More its Good for You...]

Books

The President’s Kitchen Cabinet

  The President's Kitchen Cabinet The Story of the African-Americans Who Have Fed Our First Families, from the Washingtons to the Obamas by Adrian Miller University of North Carolina Press Hardcover, $30.00 292 pages, Illustrated ISBN: 978-1-4696-3253-7 Book Review by Kam Williams “[This opus] vividly tells the stories of the … [Read More its Good For You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the … [Read More its Good for You...]

Real Estate

Castles in America

  Castles in America by Amy Lignor   Robin Leach and his “Lifestyles of the Rich and Famous” taught us all long ago that we absolutely love to sit and view ridiculous luxury (usually owned by people who inherited all of it and didn’t work a day in their lives). See that? We had to complain about something as we were beguiled by the amount … [Read More its Good for You...]

Lifestyle

2017 Hobbies That Bring You Serenity

  2017 Hobbies That Bring You Serenity by Amy Lignor   Origami. Memory albums. Quilting. What do these have in common? Well, at one point or another in time, they have represented the “hottest” hobbies in the United States. Taking up hobbies are not only a fun thing to do for the “artistic/creative” type, but they also help to reduce … [Read More its Good for You...]

Outdoors

Skeeter SX210

  Skeeter SX210 By Craig Lamb After buying a bay boat, why spend more time and money getting it rigged out for your needs? With the Skeeter SX210, you get a boat already factory rigged with the standard accessories and features serious anglers want in a bay boat. Best of all, you get the extras, dependability, and durability that make it a … [Read More its Good for You...]

Sports

Will NASCAR Theatrics Bring Back Viewers?

  Will NASCAR Theatrics Bring Back Viewers? by Amy Lignor   For any of the millions who once watched ABC’s Wide World of Sports and heard the words “the thrill of victory and the agony of defeat,” they remember the footage of a skier’s crash when it came to the “agony” side of things. Everyone knew that sight was a fact – a video that was … [Read More its Good for You...]

Business

The President’s Kitchen Cabinet

  The President's Kitchen Cabinet The Story of the African-Americans Who Have Fed Our First Families, from the Washingtons to the Obamas by Adrian Miller University of North Carolina Press Hardcover, $30.00 292 pages, Illustrated ISBN: 978-1-4696-3253-7 Book Review by Kam Williams “[This opus] vividly tells the stories of the … [Read More its Good for You...]

Travel

Where to Vacation? Go Big or Stay Home!

  Where to Vacation? Go Big or Stay Home! by Amy Lignor We speak about luxury vacations, budget vacations, vacations that are fun for the kids, and many more areas of travel at this time of year. But there is also a category that many do not touch upon because they “assume” it is far too difficult for those on a budget to be able to enjoy … [Read More its Good for You...]