Google+

B2B Sees Need For Social Media

 

B2B Sees Need For Social Media

By Orlando BeachBig News Avatar

A study of B2B technology and marketing decision makers (*KnowledgeStorm), revealed that over 90% of B2B’s have finally gotten on board with video; 80% are blogging; 69% are finding their way across the social networks and over 50% actually understand and use Podcasts. Close to ninety percent of B2B marketers have made the attempt, gone down the runway and taken off, joining with consumer firms who are diving into the world of social media in order to increase profits.

 

B2B companies shied away from social marketing for quite a spell, wishing to stay with more out-dated marketing and advertising models to achieve success. But as times continued to change, research changed, and the B2B’s finally broke down and added social media marketing to their budgets.

 

LinkedIn is seen as the Holy Grail for B2B, but there are other platforms rising from the ashes, as well as being created all the time for B2B ROI. Twitter and Facebook use has increased, but LinkedIn is the one and only that focuses on being a network where industry professionals can reach one another without delay.

 

It has been very clear that B2B marketers are trying many new tactics in order to increase revenue and build ROI. Whereas reports and print advertising may one day become a thing of the past, at least this study shows that B2B is making extreme progress in their marketing models.

 

Most B2B marketing departments are searching for that analysis that shows the cost effectiveness of social media – utilizing analytics and web traffic statistics. In fact, many companies in all areas of industry are coming to the conclusion that having a Social Marketing Management Team that can compile and oversee all analytics 24/7, issues in the market, and the negatives and positives coming out of every marketing campaign they put together, is an absolute must. These social media stats are necessary to find out if a company’s marketing efforts are truly effective.

 

With this newfound urgency, B2B marketing budgets are expanding – increasing their content marketing budgets. With these increased budgets, more and more social media management teams – with the skills and expertise to take a company name and turn that brand into a household name – will be needed. This will, in fact, leave the only real challenge being the fact that enough content (blogs, websites, videos, etc.) must be done continuously to make their marketing efforts worthwhile.

 

This demand is out of control. Writers are needed more than ever. Good writers, who know exactly what it takes to keep up with the latest industry material. Making a partnership or alliance with a social media marketing team that keeps content fresh, exciting and new is the goal of the B2B world.

 

The more ‘open’ PR becomes, and the more paths social media introduces, the more promise of ROI. B2B companies should utilize all paths available in order to become involved in their communities, and to locate where specific customers are already established. This way, they can target their market by offering optimal content and news.

 

Traditional marketing is the past. And as with anything else in this world, stepping into something new always feels like an impossible task. But for B2B companies to be successful, social media marketing is needed. Therefore, increase the budget, hire that Social Media/PR team and get your company’s ROI rising!

 

For more information, head to:

www.BeFirstInc.com

Source: Baret News Wire

Entertainment

For movies opening August 18, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening August 18, 2017 BIG BUDGET FILMS The Hitman's Bodyguard (R for graphic violence and pervasive profanity) Unlikely-buddies comedy about an ace bodyguard (Ryan Reynolds) who grudgingly helps a notorious assassin (Samuel … [Read More its Good for You...]

Books

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period … [Read More its Good For You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the … [Read More its Good for You...]

Real Estate

Real Estate: Refinancing Rates on the Rise in 2017

  Real Estate: Refinancing Rates on the Rise in 2017 by Amy Lignor   The term ‘meteoric rise’ usually applies to something fun. Think: A Hollywood actor who has been ‘discovered.’) Unfortunately, when it comes to this article, ‘meteoric rise’ is something that will not bring a smile to one’s face. To put it simply, if you wish to refinance … [Read More its Good for You...]

Lifestyle

The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo

  The “King” Will Take Center Stage at the 2017 Wildlife Conservation Expo by Amy Lignor   Each and every year the Wildlife Conservation Expo is held to address situations out there that are harming our world and its animal inhabitants. This time around, WCN’s annual Fall Wildlife Conservation Expo in October, will be focusing on … [Read More its Good for You...]

Outdoors

How Bassmaster Pro Edwin Evers Adjusts the Auto Settings on His Sonar

  How Bassmaster Pro Edwin Evers Adjusts the Auto Settings on His Sonar  by Edwin Evers When it comes to electronics, a question I get asked a lot is, “How do you customize your fish finder settings at the beginning of a day on the water?” The short answer is, “I don’t.”   You might think that a guy who makes his living with a … [Read More its Good for You...]

Sports

College Football Arriving Soon!

  College Football Arriving Soon! by Amy Lignor   Ask any college football fan and they will tell you that it seems like an eternity waiting for the season to begin. But, have no fear, the kick-off to the college season is almost here, with Colorado State and Oregon State hitting the field on Saturday, August 26th at 2:30 p.m. ET. On … [Read More its Good for You...]

Business

Book of Black Heroes

  Book of Black Heroes Political Leaders Past and Present by Gil L. Robertson, IV Foreword by Myrlie Evers-Williams Just Us Books Paperback, $12.95 80 pages ISBN: 978-1-933491-21-9 Book Review by Kam Williams “The first African-American political leaders began to serve following the Civil War...Known as Reconstruction, this period … [Read More its Good for You...]

Travel

Going Back in Time on the Ultimate Steamboat Vacation

  Going Back in Time on the Ultimate Steamboat Vacation by Amy Lignor   Many people love taking a cruise. But it is the river cruise on that glorious steamboat that not only offers all the benefits a big ocean liner offers, but also creates a more personalized, intimate vacation experience. It is a unique recipe: being able to witness … [Read More its Good for You...]